Criação de personagens realizando atividades referentes aos serviços e benefícios oferecidos pelo Bitz, carteira digital do Bradesco. Com um toque moderno e jovial, eles interagem com as formas geométricas derivadas do logo, exploram as cores vibrantes da identidade visual, e agregam personalidade e descontração ao layout do app.
Creation of characters performing related activities to services and benefits of Bitz, Bradesco's digital wallet. With a light, modern and youthful tone, they interact with the geometric shapes derived from the logo, explore the vibrant colors of the visual identity, and add personality and relaxation to the app's layout.
Client Bitz carteira digital do Bradesco I Year 2021 I Agency R/GA I Visual Designer Rafael Ponzini I Producer Gabriela Simão